Comprehensive l ead generation course designed specifically to help dealers dramatically increase qualified leads in all months of the year. The program is mandatory to compete in today's rapidly changing market.
Unlimited Leads gives you the insight, tools, and the confidence to capture the most vital segment in the market today.
A huge chunk of the HVAC equipment installed in the 80's is way past it's useful and economic life. Not everyone cares. Some care more than others. Choose wisely and your future customers will gladly replace tired equipment to eliminate their budget and comfort robbing problems ... every month of the year!
Why Act Now? Your competition is catching up fast ... Today it takes more than just a great sales team, it takes GREAT LEADS. And it takes a strategic lead generation program to guarantee solid leads twelve months out of the year. The simple fact is many contractors are wasting their "advertising" dollars marketing to the wrong people at the wrong time with the wrong message.
What You Will Learn:
- How to pinpoint the people most likely to buy from you NOW!
- How to use direct mail to reach your target market effectively
- Discover how to formulate your offer to differentiate yourself
- Learn to use your community marketing efforts to "own your neighborhood"
- Find out why the number of impressions is so important and how you can use an on-going campaign to your success
- Learn to formulate your marketing program to reveal the value of your company throughout your campaign
- See how your past customers are one of your greatest assets when acquiring business
- Learn the secrets of generating lots of high-quality referrals
- See how to develop your company into a lead generating machine
- Discover how to create a "lead generating mentality" in every on of your employees
- Learn the secrets to budgeting for a strategic marketing effort
- Find out how to track, measure, and change your program for maximum results
- Learn to harness the power of service agreements to generate more replacement equipment leads
- Much, much more!